1. What Is Affiliate Marketing?
Affiliate marketing is a performance-based commercial arrangement in which a website publisher — in this case, Casino Network Pro — earns a fee when a visitor follows a link to a third-party business and completes a qualifying action, such as registering an account or making a first deposit. The fee is paid by the third-party business and comes at no cost to the visitor. The price of any product or service you access through an affiliate link is identical to the price you would pay if you arrived at that site directly.
Affiliate marketing is a widely used and legally recognised commercial model. It is how many comparison, review, and editorial websites sustain their operations while providing free access to their content.
2. How We Use Affiliate Links
Some of the links on this Site, particularly those directing you to online casino operators reviewed or listed here, are affiliate links. When you click one of these links, a tracking cookie may be placed on your device. If you subsequently register an account with the operator within the cookie’s validity window — typically 30 days — we may receive a commission from that operator.
Affiliate links on this Site are used on review pages, comparison tables, and brand listing pages. We do not insert affiliate links into editorial articles where the primary purpose is to provide information or guidance. Links within guides, responsible gambling pages, and legal pages on this Site are not monetised.
We do not use misleading or deceptive practices to generate affiliate clicks. We do not create false urgency, fabricate limited-time offers, or misrepresent the terms of any casino’s promotion in order to encourage sign-ups.
3. Which Operators We Have Agreements With
We currently have affiliate agreements with the operators whose reviews appear on this Site. The existence of an affiliate agreement is a prerequisite for a casino to be listed, because without it we cannot sustain the editorial work required to review and monitor the platform. However, the existence of an agreement does not guarantee a positive review or a minimum rating score.
We do not list operators solely because they offer high commission rates. Our primary selection criterion is whether a casino is licensed, trustworthy, and suitable for Irish players. Operators that fail our minimum standards are not listed regardless of the commercial terms they offer.
4. How Commercial Relationships Are Kept Separate from Editorial Decisions
The integrity of our editorial content depends on a clear and enforced separation between our commercial function and our review function. The following practices are in place to maintain that separation.
Ratings Cannot Be Purchased
No operator can pay to improve its rating, to secure a higher position in our rankings, or to have negative findings removed from a review. Our ratings are determined exclusively by the scoring criteria described on our Casino Reviews page. If an operator with an affiliate agreement receives a poor rating as a result of our testing, that rating is published without modification.
Reviews Are Based on Direct Testing
All casino reviews published on this Site are based on accounts opened and tested by our editorial team using real deposits and withdrawals. We do not reproduce operator-supplied content, accept pre-written reviews, or base our assessments on marketing materials provided by the operator. The review process is described in full on our About Us page.
Negative Findings Are Reported
Where our testing reveals problems — slow withdrawals, restrictive bonus terms, inadequate responsible gambling tools, or poor customer support — we report those findings in the review regardless of our commercial relationship with the operator. We believe that transparent reporting of weaknesses is more valuable to our readers, and ultimately more credible, than uniformly positive coverage.
Operators Can Be Removed
If an operator’s performance deteriorates significantly after initial review, if its licence is suspended or revoked, or if we receive a sustained pattern of credible player complaints that we cannot resolve with the operator directly, we will update the review accordingly and may remove the listing from the Site. This can occur even where an active affiliate agreement is in place.
5. Regulatory Context
Our affiliate disclosure practices are designed to comply with the requirements of the Competition and Consumer Protection Commission (CCPC) in Ireland and the relevant provisions of the Consumer Protection Act 2007, as well as the guidelines issued by the Advertising Standards Authority for Ireland (ASAI) on online advertising and endorsements. These frameworks require that commercial relationships that may influence content are clearly disclosed to consumers.
We also aim to comply with the FTC Endorsement Guidelines and equivalent standards in other jurisdictions, recognising that our content is accessible to readers in multiple countries.
6. Your Choices
You are under no obligation to use the affiliate links on this Site. If you prefer to visit a casino’s website directly rather than through one of our links, you can do so by searching for the operator independently. The content of our reviews and the information we provide about any operator is the same regardless of how you choose to access that operator’s site.
You can also disable the affiliate tracking cookies we use by declining marketing cookies through our cookie preferences panel. Doing so will not affect your ability to access any content on this Site.
7. Contact
If you have questions about our affiliate relationships, or if you believe that a review on this Site does not reflect our stated editorial standards, we welcome your feedback at [email protected].